Why copying José Elías doesn't work

“There are three ways to end up in Forbes. The first one is paying.” Jorge Branger sat down on No me hables de tu libro to take the game apart from the inside: how an influential figure gets manufactured, why awards count for less than they appear to, and what separates the people building a personal brand from the ones just copying someone else. But it isn't all business. The conversation also lands on what almost never gets told: the panic attack that changed everything at 19, depersonalization, and the belief that we are living in a simulation. Direct, uncomfortable and without the usual script. — The three real ways to get into Forbes — Personal branding and distribution channels in the age of AI — Why doesn't copying José Elías generate engagement? — The shareholders' agreement mistake that ruins companies — Choosing a business partner: why they should be your opposite — Anxiety, depersonalization and mental health unfiltered — Alexander the Great, shamans and the power of suggestion — Working 70 hours and the myth of work-life balance