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Auara & Liux: living with fears

Antonio Espinosa de los Monteros · CEO de Liux & Auara

In this episode we talk to Antonio Espinosa de los Monteros, founder of Auara y Lux, about what really pushes you to keep going when you're about to quit: purpose, fear, ego and service. An honest conversation about entrepreneurship out of passion, living with imposter syndrome and learning to relativize when everything seems serious. If you've ever thought about quitting, if you care too much about what others think, or if you feel like you're living on automatic... This episode is going to put your head in order.

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[ About Antonio Espinosa de los Monteros ]

Antonio Espinosa de los Monteros

CEO de Liux & Auara

Antonio Espinosa de los Monteros is the founder of Auara and co-founder of LUX, two projects built at the intersection of social impact and entrepreneurship. His career is marked by one clear idea: to prove that a company can be profitable while generating a real impact on the world. With Auara, he drove a pioneering model in which every product sold helps bring drinking water to communities without access, positioning the brand as a benchmark for social entrepreneurship in Spain. His approach combines purpose, execution and a long-term vision that goes beyond the purely business side.