Leaving when everything was going well

I stood on the stage in front of the whole team and said: "Folks, I'm leaving." No one at Goiko had ever left before. The next day, Daniela Goicoechea had a two-metre desk, alone, with no project and no idea what she was going to do with her life. She had co-founded, with her brother, one of the most recognised restaurant brands in Spain, scaled it from zero to two new locations a month, sold 80% to Bernard Arnault's fund — and just when everything was going well, she made the decision no one understood. What she talks about in this episode isn't the success story. It's what lies beneath. — Why she left Goiko when everything was going well and no one understood it — The day she sat on the sofa with nothing to do and panicked — Years with Brand Crops in the red that she didn't post on Instagram — "I over-hired and had to let good people go" — the mistake no one tells — Why the customer is never right, and Steve Jobs knew it — "You don't hire anyone if AI can do it" — her new rule — 500k followers that sell nothing: the most overrated thing in marketing — Building companies and blowing them up: the mistake she'd repeat.