
What's really behind a painting worth a million euros? In this episode, Fer Francés, founder of VETA Gallery, opens the doors of the secretive contemporary art world to bust myths and reveal the industry's unwritten rules. Today, Fer explains why a gallerist is much more than a seller of paintings. And with him, we talk openly about: the art "mafias" — critics who charge for texts and the plots at fairs; pure speculation — how an artist's value is inflated through fake auctions; AI and NFTs.

Fer Francés is the founder of VETA Gallery, a project born at the intersection of contemporary art, culture and community. Through VETA, he has driven a new way of understanding galleries, moving away from the traditional model to create a more open, dynamic space connected with new generations of collectors and creators.
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