From repairing bikes to running companies

Jorge Espinós started at age 8 building a bike business… that his mother ended up shutting down. Years later, together with his brother, he built VB Group: a small agency that would end up operating in dozens of countries, managing corporate travel, events and experiences… in one of the most unstable sectors there is. In this episode we talk about what usually goes untold: what happens when your company loses 99% of its sales in weeks, how to survive when you're literally selling below cost, and why making "crazy" decisions can save your business…