
Gold is not rising. What happens is that euros are worth less. Isaac Sánchez is 27 years old and is on his way to making 100 million euros buying and selling gold. He started by delivering an order on Deliveroo for 6 dollars to pay for an English course in Australia, returned to Valladolid with the intention of leaving again, and ended up in charge of an empty store that his father had just opened: no customers, no method, no program, nothing. What he tells here is not a success story. It's how a sector works inside that lives on you not knowing what you have in the drawer: appraisals that change depending on how you are dressed, scales that no one shows you, 2,000 euros for something that is worth 10,000. And also the other: the three years uploading a daily video to have 1,500 followers, the weekend when everyone around him told him to close, and the super car that was going to change his life and didn't change anything. — Why gold is rising and what does it have to do with inflation and central banks) — How to avoid being scammed when selling gold in a gold buy — Gold, Bitcoin, floor or cash: what to choose if the economy collapses — Gold-silver ratio and why silver depends on industry and AI — Real business margins: 1% on bullion, 5-7% on jewelry purchases — Starting a business from scratch in Spain at the age of 22 and without a brand — Personal branding, TikTok and three years of posting without results — What happens when the business takes off and people stop you on the street

Mechanical engineer from Valladolid. He went to Australia for a year with the idea of not returning, worked at Deliveroo and as a gardener to pay for it, and on his return he finished his degree and joined Airbus. In 2022 he left Airbus and took charge of Tu Oro Vale Más, the sale that his father had just opened in Valladolid. Today he runs a team of 35 people, stores in several cities and 1.8 million followers on TikTok.
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