No me hables de tu libro is an unscripted interview podcast. Its guests are founders, entrepreneurs and people with concrete track records. And the premise is simple: no rehearsed speeches, no brand messaging. Only what happens once the cameras are off.
What is No me hables de tu libro?
A podcast of unscripted conversations with people who have built something. The name is no accident: «no me hables de tu libro» —literally «don't talk to me about your book»— is a long-standing Spanish expression meaning «spare me the pitch». The show turns that phrase into a format.
We sit down people who are moving the world, but we take away the script so we can talk about what really happens once the cameras are off: obsessions, failures that hurt and the instinct that never shows up in the data. — Official show description on Spotify
What doesn't make it in: the self-promotion, the prefabricated message, the seamless success story. What does make it in: the real doubts, the unexpected turns and the things a guest would never say with a script in hand.
The podcast is recorded at the Attomo space in Madrid, as reported on Agatha Ruiz de la Prada's website in connection with their episode in January 2026.
Who makes the podcast?
Álvaro Barrera, CEO of ATTOMO Digital, hosts the show, according to the official description on Spotify. The recording space, Attomo, is linked to their company, according to Agatha Ruiz de la Prada's website.
What defines the format isn't the host's résumé, but the method: real curiosity, direct questions and no concessions to the protocol of the promo interview.
What does 'unscripted' mean, and how is it different from other interviews?
A scripted interview is, in practice, an interview with pre-agreed answers. The guest knows what they will be asked, has their talking points ready and the conversation goes exactly where everyone expected.
We're not here for anyone to sell us their book, or to listen to the rehearsed speech they've already given in ten other places. If you're after the usual self-promotion, this isn't the place for you. — Official show description on Spotify
Removing the script has concrete consequences: when the guest doesn't know where the conversation is headed, the contradictions, the nuances and the moments that a promo interview leaves off-camera all start to surface.
The pilot episode, available on YouTube as «La idea NO es la clave | No me hables de tu libro Ep.1» («The idea is NOT the key»), was already pointing that way from the start: a claim that runs against the standard entrepreneurship narrative, with no softening for the crowd.
What kind of guests appear, and what do they talk about?
Founders, entrepreneurs and figures with notable track records across different sectors. The criterion isn't the industry, but the trajectory and the willingness to talk about what usually goes untold.
Among the verified episodes:
- Carlos Blanco, with 35 years in the Spanish entrepreneurial ecosystem, according to the metadata of their episode on Spotify.
- Agatha Ruiz de la Prada, designer, whose episode was recorded in January 2026 at the Attomo space in Madrid, according to their own website.
- Gary Alazraki, the Mexican director behind Nosotros los Nobles —which in 2013 became the 16th highest-grossing film in the history of Mexican cinema— and creator of Club de Cuervos, which spent thirteen years failing before it landed financing, according to the metadata of their episode on Spotify.
What they actually talk about: the decisions that hurt, the moments when the project came close to never existing, and the gap between what gets said in public and what gets thought in private.
Where can you listen to or watch the podcast?
No me hables de tu libro is on Spotify and on YouTube, where it publishes both full episodes and Shorts. It is also on TikTok and Instagram under the handle @nomehablesdetulibro, and on LinkedIn as a company.
- Spotify: full episodes at open.spotify.com/show/71G12F4vmsXdCQjcrCTvDb
- YouTube: full episodes and Shorts with clips from every conversation
- TikTok: @nomehablesdetulibro
- Instagram: @nomehablesdetulibro
- LinkedIn: presence as a company
The long episode lives on Spotify and YouTube. The Shorts and the content on TikTok and Instagram distribute the most concrete moments of each conversation. The same content, cut in different ways for different ways of consuming it. The channels are verified in the episode descriptions on Spotify and in the YouTube Short for Ep.1.
The context: why a podcast like this makes sense right now
Podcasting in Spain is no longer an emerging format. It's a habit. The data confirms it: weekly listening averages 10.5 hours and 6.5 episodes per listener, according to the iVoox Observatory 2025 cited by mecmec.es.
- iVoox closed 2025 with more than 2 million podcasts in its catalogue and close to 900 million listens, according to controlpublicidad.com citing iVoox Rewind 2025.
- Digital audio reached €144 million in advertising investment in 2025, growing 8.5%, according to IAB Spain and PwC via controlpublicidad.com.
- 6 out of every 10 Spanish internet users over the age of 15 consumed some kind of digital audio content in the past month —close to 19.3 million people—, according to IAB Spain's Digital Audio Study 2023 via puromarketing.com.
In that ecosystem, in-depth interview podcasts compete for the limited attention span of any listener. The bet made by No me hables de tu libro —a long, unscripted conversation with people who have something concrete to say— answers a real demand for content that goes beyond the headline.
Frequently asked questions
Who hosts No me hables de tu libro?
Álvaro Barrera, CEO of ATTOMO Digital, according to the show's official description on Spotify.
Where is the podcast recorded?
At the Attomo space in Madrid, linked to Álvaro Barrera's company. So states Agatha Ruiz de la Prada's website in connection with their episode in January 2026.
Is there video as well as audio?
Yes. The podcast publishes full episodes on YouTube, plus Shorts with clips from every conversation. It is also on TikTok and Instagram under the handle @nomehablesdetulibro, according to the episode descriptions on Spotify and YouTube.
What kind of guests appear?
Founders, entrepreneurs and figures with notable track records across different sectors. The verified episodes include Carlos Blanco, Agatha Ruiz de la Prada and Gary Alazraki, according to the episode metadata on Spotify and Agatha Ruiz de la Prada's website.
How many episodes are there?
There is no verified public data on the total number of episodes published. The first one is available on YouTube as «La idea NO es la clave | No me hables de tu libro Ep.1».
